Annie in the hot seat for all your burning questions concerning Fromance. Shoot!

Dear Annie, my girlfriend tells me that the future is vegan. Can I impress her with a tub of Fromance?

Sounds like a mighty fine gal you’ve got there. To get to the point: yes, all WildWestLand products are 100% vegan. Including the materials used for packaging. Every penny WildWestLand makes goes right back into the development of ever better Fromance, so you can keep impressing whoever you like with more in the coming years.

I got my vegan girlfriend a tub of Garlic & Herb Affair, but she said ‘Hm. Coconut oil.’ in a weird way. Something to do with monkeys? What’s going on here?

Hi there. Yes, the world is a wild and crazy place. Sometimes, monkeys are used for harvesting coconuts. A very un-vegan way to pick coconuts according to many, including me. That is why we use certified organic coconut oil in our Fromance. Our supplier guarantees that the coconuts were harvested by people, who got an honest pay out of it. No monkey business. PS: give your girl a hug from me.

Dear Annie, do WildWestLand products contain gluten?

Nope. No gluten in our products. No other products containing gluten are made alongside Fromance either, so it’s completely gluten free.

Only our Staphorster Fromance comes with a wild little disclaimer: as there is a chance that a stray gluten-containing cereal plant ended up in the lupine field, they may contain some traces of gluten. It’s a small chance, but currently not possible to completely prevent this.

Are there E-numbers in the WildWestLand products?

Yes, some and with good reason, as you will see:

Cream Passionel contains E202
Garlic & Herb Affair contains E202
Unguilty Pleasure Dip contains E202, E211 and E220

E221 is sulphite, which is naturally present in leek. There is actual leek in the Unguilty Pleasure Dip which makes it taste awesome. The amount of E221 sulphite in the dip is way below the legal standard, but for the sake of completeness, we have chosen to indicate it on the packaging.

Some E202 (potassium salt) and E211 (sodium benzoate) were added because they do wonders for the shelf life of our Fromance.

All E-numbers have a safety guarantee by the European Food Safety Authority and are not harmful to your health. But if you have a strong reaction to any of those, you might want to be extra careful.

How much salt is used in the products?

WildWestLand products can be compared to traditional cream cheeses on the market. The amount of salt per product is indicated in the nutritional value table on the product.

Are there other allergens in the products?

Happy to tell you that our Fromances are free of the following allergens:

Contains no
soy, gluten, sesame, celery, peanut, lupine, egg, shellfish or (other) animal products.

The Unguilty Pleasure Dip contains small amounts of mustard and sulfur dioxide. So be careful if you have a thing with those.

Dear Annie, GMO’s make me queasy. Is Fromance GMO free?

Glad you asked! Because our products are all GMO free.

Dear Annie, if there’s one thing I love it’s cheese. And if there’s one thing I hate, it’s greenwashing.
How sustainable is Fromance really?

You have your priorities straight, pal. Here’s the score. We started WildWestLand for the love of cheese. We are serious about making cheese sustainable – and plant-based is the way to go if you get real about sustainability. By making Fromance straight from the crop instead of first feeding it to an animal, per kilo of product we save up to:

– 8x the amount of emitted greenhouse gas
– 25x the amount of farmland and
– 38x the amount of water.

(Source: dairy cheese vs. soy product,, consulted 6-2023)  

Last but not least: every year, global dairy production takes the lives of 90 million animals (mothers and calves combined, Our World In Data). A statistic we’re particularly determined to bring down. And if we can do so by enjoying delicious Fromance, why wouldn’t we?

Darn this small print. Where can I find the best before date of the products?

Yeah, I know. Sorry about that small print. Focus your laser vision on the side and the lid of the tub. Hope this helps.

Can WildWestLand products still be eaten after the best before date?

Our products meet strict quality requirements up to the best before date. After that, it is a good idea to smell and taste before you dig in.

Dear Annie, how can I be sure everything is okay with my tub of Fromance?

Dear you. From factory to supermarket, your tub of Fromance is kept cool and closely monitored every step of the way. Should you feel something is wrong, please send us a picture of the product at and we get back to you asap.

Dear Annie, I live in what’s best described as a Fromance desert.
Not a single tub to be found in my area, what should I do?

Oh you poor dear. Tell you what. If you have an Albert Heijn or Jumbo nearby, ask if they can stock some for you – they should know the way. If that doesn’t help, you can always order some online yourself at and


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