In 2026, we’re taking it further: Organic

Why? Because climate neutral cheese isn’t enough. We want to prove that plant-based doesn’t mean compromise, not on taste, not on quality, and not on integrity. Our new organic line is our promise: cheese made with the same care for the planet as we have for your palate.

 

This is what happens when two rebels with a cause align their missions. Westland’s century-old cheese craftsmanship meets Those Vegan Cowboys’ cutting-edge plant science. Together, we’re not just making cheese. We’re redefining what it means to do right by the earth, the animals, and everyone at the table.

Because that’s what a real Fromance looks like.

Together with Those Vegan Cowboys, Westland is taking a major leap towards its goal: to have 100 million people enjoy climate neutral cheese in 2036, when the family business celebrates its centennial.

 

About Those Vegan Cowboys

The other half of the liaison consists of Those Vegan Cowboys, a high tech milk lab in Ghent, Belgium run by the founders of The Vegetarian Butcher. With animal-free meat firmly on track, they are now working on plant-based grass-fed cheese, made by microbes instead of cows. Crazy? They heard that before.

The milk and cheese they work on in their lab will take another few years. But that doesn’t keep them from making Fromances happen with Holland’s most renowned cheese making family.

“Go try our Fromance and see. I’d love to hear your verdict, of course.
And in the meantime, crazy cowboy hat & me will be right here.
Working on more. More steps towards truly climate neutral cheese. And more Fromances. I will personally make sure each and every one of our new products is serious cheese board material. That’s a promise.”